The Fabulous Cannon Of Aha: You Should Know…Lois Kelly

In Change Agents Worldwide, we had a conversation thread recently about how we talk about each other, so that others might know us betterLois Kelly and I agreed to correspond. Now, I have never met Lois in person. So what am I to suppose?

Well, importantly, and this is pivotal to the ideas of social business practice, I do know her through the network, through others with whom I have high trust relationships. This trust, and the value one puts into it, passes between network nodes like a genetic marker. It resonates.

Honestly, this network value is enough for me to say I value Lois. It is an automatic recommendation. But what happens when I dig a little deeper?

Before our video meeting, I clicked her avatar and profile page in our Change Agents network. Immediately, I get something more, partially by what is left out.

There is a close up headshot photo of her welcoming smile and her kind eye (singular). Her photo is cut in half, we see one the right side of her face. This I like, because it makes me wonder: what else? What is out of frame, awaiting discovery?

This resonates. I have long used an avatar of the top half of my face, eyes looking up, searching for something. It is the look of wondering, of seeking and creativity. This is how I hope people see me.

Then there is her “descriptor”: Creatively uncovering, communicating possibilities.

Sure, I’m buying. 

In VUCA times, possibilities are all that are available to us. It is a great place to aim for. I am distrusting of those who have answers all the time. I do know that Lois is a driving force behind Rebels at Work, and I have read a lot of that team’s writing, used quotes in presentations, and been inspired by the simple, direct ideals.Her brief bio includes:

The answers are found by listening and discovering in new ways, with unusual questions.

Lois’ website even has a section called #365questions  – she clearly doesn’t lack for inquiry!

So, I have a start, and plenty of holes. What is missing, what is just out of shot? Turns out, plenty enough for one hour of video chat!

We are all multifaceted, there is always more to us than anyone can know. We should be careful to boil someone down to the bare essentials. So, I shall share what I feel about Lois’ competitive advantage – what I sensed in her that is rare compared to all the other geniuses out there in the world.

I am always looking for a balance in people, how they manage the necessary tension in being multi-dimensional, how they hold themselves in the dance of dichotomy. For me, Lois’ tension is between rebelliousness toward, and relevance to, corporate audiences.

I am naturally attracted to the rebellious side. What’s not to love about someone who

“gets shot out of a cannon every morning”!?

That is a simple enough reason to say “I like you!” Her Rebels @ Work driver is such personal work for her – she has been charging into work for her entire career asking “Why don’t we do it that/this way?”

Early on in her career, that creative, exuberant approach got her into tight spots, stepping on (or maybe laying) landmines, until a senior leader told her, “Get revenue attached to your ideas, and you will be successful.” Madison Avenue beckoned, and the rest is (her) history (to tell).

So, here we have an ideas person. I meet plenty of those, always interesting, often marginalized. Lois is different. She is relevant. She understands organizational politics, she knows when to push and prompt, and when to wait and encourage emergence.

emergence

She can act as an external rebel and she can work to cultivate the internal rebels to develop the processes need for change.  Importantly, she reads the executive to see if they want to engage in the profound underpinning discussions of change or if they want to keep things simple.

Often, the intellectual, challenging conversations (the ones practitioners cherish) will ‘bore them to death.’ So she instead works to unlock the ‘one thing to do to get things moving.’

She leans on her studies of positive psychology and behavioural science – 95% of our decision-making is managed in our sub-conscious, so unlocking that understanding allows leaders to have better conversations about why they like what they like and want what they want.

This search for, and understanding of, relevance in the workplace led her to write a 2005 book (on what we might today call “social business”, among many contentious monikers for the workplace changes we see happening in the 21st century,) about “Conversational Marketing.”

Making it safe for leaders to investigate emergent practices and ready themselves for change, one step at a time, is prescient. Many contemporary #SocBiz visionaries struggle to make their views coherent enough for big business to buy. Lois has it down.

This ying-yang of rebel and relevance is a beautiful thing to observe. It ebb and flows so naturally in conversation, it is a lullaby for change. Is that balance, that interplay, her natural genius? Possibly. But she is also a constant learner too, she is never satisfied that she is done. Hers is a work in progress.

I will finish with a weird and whimsical image, one which I hope Lois will enjoy. If it is spot on, then she takes the acclaim as someone who shares creatively and naturally. If it is off mark, put it down to my active imagination that she was able to stir quite delightfully in a video chat hour that flew by.

On her website she lists a passion for uncovering “aha.” It conjured for me an image of the Fabulous Cannon of Aha, with Lois, smiling wryly, lighting the torch paper. The customer has three choices at the start of every day:

  • Lois can fire you from the cannon,
  • you can fire her from the cannon, or
  • you can both be fired from the cannon, and she will hold your hand the whole way.

The choice is yours! But here’s the thing: no matter which choice, it will work and it will be fun.

In the person-to-person economy, really knowing people is critical. You should know Lois Kelly. And here are two other people you should know…Simon Terry; and Richard Martin.

This post first appeared on the ←This Much We Know.→ blog.

Change Agents Go to Washington!

b4fszcDrowning in paperwork?  Demoralized by endless meetings where you sit and sit and sit, and have no voice?  Tired of performance management reviews that have little to do with your potential or passion?   Frustrated by knowledge that buries itself in graveyards of  email thread coffins?

Then, we have a workshop for you.  Come get rejuvenated in November and learn how your work experience can be joyful, interesting, and rewarding.  Changing behaviors at work is challenging, but results in greater productivity, innovation, job satisfaction, and loyalty.

For the first time, a crack team of our Change Agents will descend from the cloud and lead you through a discussion of how you too can “work in the future.”

Where:  KMWorld 2014, Grand Hyatt, Washington D.C.

When: November 4, Tuesday morning, 2014

Workshop Description:

W9: Flexible & Agile Workstyles & Processes for the 21st Century Organization
9:00 a.m. – 12:00 p.m.

 

Susan Scrupski, Change Agents Worldwide
Joachim Stroh, Change Agent, Change Agents Worldwide
Catherine Shinners, Founder, Merced Group
Carrie Young, Principal, Talk Social To Me

 

The Future is already here and evenly distributed among the global members of the Change Agents Worldwide (CAWW) network. This half day workshop shares their secrets: how they work, their values, how they adopt/adapt/exapt new ways of working with their global team. A team of Change Agents discuss leading organizational concepts such as: new models for organizational design, the power of self-organization, social and organizational network analysis, and more. They’ll talk about the cornerstone of what makes their networked organization work: transparency, trust, authenticity, and a culture of sharing and cooperation. The CAWW network exemplifies how social and operational integration yields iterative improvements in responding to customers, working collaboratively with partners, and creating value in the marketplace. The workshop also talks about what supports their work: SWARMS, Pods, Cookie Jars, Green Rooms, and other new processes based on agile and self-organizing principles.

The workshop will review our philosophical principles, explain the practical application of these principles and demonstrate how they’re exercised in a network-based organization.  We’ll also lead audience members through a series of hands-on exercises to experiment with putting these ideas into practice.  It will be an interactive day of learning and sharing. We’re looking forward to cooperating and collaborating with new friends of the Change Agents Worldwide network.

We have a special conference registration discount for anyone wishing to attend KMWorld 2014 too. The discount will get you $100 off the early-bird rate and $200 off the regular rate.  Please let us know if you’re headed to KMWorld in the comments.  See you there!

The Green Room Experience

Kavi1-226x300Many moons ago, I was a stage actor in a theatre group.  Grease paint. Dialogues. Arc lights. And all that! From the plays of Anton Chekov to ‘The Zoo Story’ (my toughest) by Edward Albee).   The Zoo Story, I recall in particular, was miles and miles of dialogue. A never ending ascent of a tall ask, for it was a two character, one act play, for a duration of what could be called ‘eternity’.

As much as I remember the performances, memories from the Green Room stay fresh! A time of bonding, intense conversation, reassuring glances and a scintillating access to performers and performances.

The Green Room, Wikipedia says,   “is the space in a theatrestudio or similar venue which accommodates performers not yet required on stage. The green room functions as a waiting room and lounge for performers before and after a performance, and during the show when they are not engaged onstage.”

My experiences in the Green Room guides me to think that the definition is perhaps an honest clinical descriptor. Like saying ‘Twitter is a social networking tool’. Or that cars have four wheels and help in getting from place A to place B. Technically right, but far less than what they do.

For the Green Room is a ‘hot and happening place’. In every sense of the word.  My recollections lead me to memories of fervent pace and the anxious eyes of fellow performers before the performance. The director’s calm demeanour that magically soothed frayed nerves. Plus it was an incredibly awesome angle to relish some class acts from! A place where you are closest to the real act. Performers and performances in close quarters before their grand performance on stage. You see mistakes. You see spectacular transformations.

The Green Room is a stepping stone to a real performance. In a literal way too! All of those memories and experiences came rushing back. In just a bit.

For now, switching topics and talking about CAWW! :)

For a while now, Change Agents Worldwide has held my attention. In a very unique sort of a way. It started with random exchanges on twitter that stayed long after the exchanges themselves. Leading gradually to more sustained conversations that were not only ‘useful’ but served to whet the appetite for learning and exploration in the ‘change’ domain in a way that can be described as unique, contemporary and also at the bleeding edge of thought!

The people that I had these conversations with, lead me CAWW.  Take a moment. Do go over the website. One particular line from their website that struck a deep chord enough to explore their work “We designed Change Agents Worldwide to function as a cooperative, where value is realized by every node in the network” Every word there, appealed.

So, when I did discover that CAWW had a ‘Green Room’ where I could go and dip my toes in what it is like to be part of the real conversations behind the curtain, I didn’t waste much time asking Susan Scrupski for an opportunity.

What looked like a relatively calm week in June (that later got swamped by a busy calendar) was when I got to get into the Green Room at CAWW! A authentic and thought provoking digital experience.

After sharing my contexts in the ‘stream’, we got down to outlining priorities, problems and challenges.  A superlative change agent is one that asks a heap of questions. Some of them out of a seeking for answers.  At other times, as part of a nudging thought train in a different direction.

The people at CAWW are masters at it. Deep searching questions. Calm quips. Simple yet profound ideas and a curiosity for more. The beauty of the interaction also got multiplied by the geographical spread of where the ideas and interactions came from. S

Simon Terry based out of Australia and me would exchange a few ideas before Europe woke up and the conversations would continue through the evening with friends from the West! If the maxim of ‘ideas rule the world’ were to be proven true again, in a very literal sense, I didn’t have to look any further.

Engaging and hearing from a variety of people.  Richard MartinLuiz SuarezJon HusbandJoachim StrohCatherine Shinners Carrie Basham YoungStuart McIntyreThierry de Baillon.  Kevin JonesGuy Alvarez . Marcia ConnersPatti Anklam Presenting a dazzling array or presence, opportunity and thoughts.

A clutch of ideas, an array of links to resources and surveys and more importantly thoughts to pursue, stay with me. Long after the one week in the Green Room of CAWW has gone by! A wholesome refreshing time.

Notwithstanding the fact, that this Green Room triggered a flurry of memories of another Green Room from a different era.  More of that story for another time.

For now, people, if you haven’t explored CAWW, you must!

 


This is a Guest Post cross-posted from Kavi Arasu‘s blog.  See original post here.  Mr. Arasu applied to be one of Change Agents Worldwide’s Green Room clients.  If you’re interested in applying to become a Green Room Candidate, apply at this link.

 

Working Out Loud Requires being Vulnerable

Working Out Loud requires being Vulnerable
Photo by Eric Ziegler

I love listening to Podcasts. I listen to podcasts when I drive to and from work. I listen to podcasts when I am on a long drive – 6+ hours. I listen to a broad spectrum of podcasts: Football (soccer), Finance, Economics, News, Public Radio, Social business, etc. This weeks blog is prompted by a one episode I listened to recently from the podcast Shift, by Megan Murray and Euan Semple.

The podcast I am referring to is episode 21, about Vulnerability. As I listened to the podcast the first thing that popped into my head was that Working Out Loud (#WOL) requires you to put yourself out there and to be willing to be vulnerable. When I think of working out loud, I think of people sharing what they are working on, asking questions, asking for input on a project, takling about an issue you are trying to resolve. In each of these situations you are risking that someone will think less of you. You need to be vulnerable to do any of those things.

People are scared of putting themselves out there and working out loud. They are fearful that there will be negative repercussions when they make a mistake out in the open. They are fearful that people will think less of them. They are not willing to risk sharing because there is no benefit or that other people will not find what they are sharing as interesting or informative.

The opposite is true. Working out loud has so many benefits and everyone should be doing it within an organization. People will learn and grow quicker and faster by working out loud. Organizations are more effective when people share and are open with each other. The likelihood of finding a piece of information increases as more and more people work out loud. People learn from each other only when information is shared. People improve and innovate on ideas only when ideas are discussed openly. By working out loud, your chances of getting the best information, in timely manner goes up tremendously. Even if a conversation happened out loud months ago, finding that piece of information increases because it was stored for others to discover, read and learn from.

So be brave, take the challenge, work out loud and be vulnerable.

Cross-posted from Eric Ziegler’s blog 

Working Out Loud Cannot be Automated

Working Out loud
Image by Eric Ziegler

Not sure how I ended reading an old post by +Bertrand Duperrin but I did. Maybe something was calling to me. Maybe it is just purely coincidence that I re-read his blog post. Either way, it has triggered me to write a blog post for the first time in several months. Let’s dig in.

Bertrand Duperrin, posted a blog post back in August of 2012 called Employees don’t have time to waste narrating their work. What caught my eye originally was the title. First reaction, huh? You have to be kidding me. Bertand might be just trying to be sensationalistic with his title, I am not sure. But it did catch my eye and cause me to read his blog post. While the title is interesting, I have to say that the blog post hits a nerve. Bertrand starts his blog post with a concept that I agree with …

It’s impossible to think about emergent collaboration and self-organized structures without visibility on others’ work.

This first sentence makes me think of +Change Agents Worldwide (@chagww, #CAWW). Why? #CAWW is a self organized emergent collaboration organization that is about helping individuals, teams, companies, employees, etc. be more effective. #CAWW works as a network of individuals that interact, share, and cooperate and collaborate on different topics and ideas, always trying to improve upon ideas that will help organizations be more effective. It is almost like he wrote this sentence with the concept of #CAWW in mind.

In Bertrand’s 3rd paragraph he continues down the same path by stating ….

collaboration, cooperation, problem solving and even innovation requires something to be shared so trigger the dynamic. Moreover, people often don’t realize they can be helped : sometimes we believe we’re doing right while we’re doing wrong, we’re doing right while we could do better, differently.

While the first sentence could be interpreted several ways, this statement does not align with the title at all. Only after you get more than half way through the blog post do you start to see where the title becomes relevant. I believe this statement best summarizes the rest of the blog:

if people’s work’s worth being narrated, people should not always be the narrator. Their time is too precious to ask them to play the role of transponders.

So now I get it. People’s time are too important to waste on working out loud (#WOL). Bertrand continues and discusses the idea of having systems do the narrating by automatically creating activities in an activity stream – weekly reports, updates to profiles, etc. I understand where he is going, but I think this concept misses the importance of working out loud (#WOL).

What do I believe? The idea of working out loud is not about the automated interactions? There is some value, but the biggest value is sharing information in a way a system can never do. Sharing information includes asking questions or putting a thought out that could trigger a thought by someone else. Automatic system updates are too prescribed to cause an emotional reaction by the receiver and because of that, the value it just not as high.

I will say though, I do agree with his concept of having people jump out of their every day work systems to work out loud is not effective. To get people to be most effective, the system to work out loud needs to be integrated into the systems they work in every day.

Automatic system updates are the antithesis of what social networks are about. While an automatic update might provide value, they do not deliver come anywhere close to providing the same amount of value as working out loud.

cross-posted from Eric Ziegler’s blog 

What Does A Friend Look Like In The Age Of Social?

Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me.

Here’s how it began.

2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths.

I spent a lot of time thinking about these topics; with plenty of online research. I was working out how to not just understand these topics, but put them into practice. I was on twitter rather passively, following a fist full of thought leaders – among them meme capturer / destroyer Hugh MacLeod, (Center of the) Edge thinker John Hagel and the social / design maven David Armano.

I also helped edit some resumes; and ended up updating mine (I was called to account for having a very out of date one) but was disappointed in the outcome – it did not capture the essence and depth of what I felt I could offer.

Then, one day, the three topics coalesced around a single idea: develop a social (shareable) infographic resume, for myself, as an intellectual exercise in creating content that people want to talk about and share, that allows them to know me better / deeper, and that drives my own career trajectory (I was not looking for a new job, but I did want to own my career path more keenly.)

So, I sketched up some ‘3-D’ ideas.

JA-on-my-mindThen I sent to a friendly designer and, why, there it was – a look along my journey; even a look inside my brain. Wherein, snippets of Armano/MacLeod/Hagel genius.

Next, I shared it, as you do. I put it on Slideshare and tweeted Armano a thanks. He, in turn, kindly tweeted:

Next thing I know it was trending on Slideshare home page and had several thousands hits.

That process lead to the development of the personal branding BrandBoards product. But there’s more.

Soon after, I was invited by Yammer to attend a Customer Advisory Board meeting in San Francisco, and to present on the social journey we had been on using yammer-as-intranet. I met many corporate social technology mavens there, real thought leaders and active practitioners. Who was on as keynote before me? None other than John Hagel. Neat. It was a most inspiring event, and one name came up a few times as someone to follow and study: Harold Jarche.

No-one has since guided my own social journey more than Jarche. Deep, patient, profound, inviting, his writing and approach to net work is something I have appropriated for myself (the approach, not the writing!)

Flying back to Vancouver from that event, I was both lifted and highly focused. I needed to show up differently at work, to stake a claim for a new way of working, to work out loud.

And touching down in YVR, I saw some tweets about Armano being in town the next day and hosting a Q&A. Synchronicity. I went along, had a chat about ESNs and social business. Things were moving.

I have been a fairly heavy poster / participant in the Yammer Customer Network over time, especially in the ‘thought leadership’ category. Therein I cultivated relationships with many strong, vibrant social leaders.

That lead, via Ernst Décsey, to an invite to a new, progressive group of social business (or whatever we are calling it today) leaders who were developing a new model of working around change, social, network theory.

Rather fraudulently, I joined Change Agents Worldwide (CAWW) crew here, and suddenly I was (virtual) face-to-face with people whose content and ideas I had used and pushed inside my own organization: the amazing graphics of Joachim Stroh; working out loud with Bryce Williams; sharing wirearchically with Jon Husband; and then, (network theory crush!) The Jarche himself!

How wonderful.

Now, why did I write all this? Oh yes, to talk about friendship, and trust.

CAWW friends in NYC
CAWW friends in NYC

The social journey for me has been an immense undertaking as I uncouple the vestiges of my (the?) old ways of thinking and embrace the opposites of what I have known to be normal:

  • from local to global
  • from private to public
  • from head-down to horizon-seeking
  • from control to choice
  • from saved to shared.

In this process, on this journey, I have made new friends, quick friends, high trust friends, guiding friends, virtual friends. I am sure neither John Hagel nor David Armano remember who I am [Update: Armano told me he did remember me. Nice.], but they are still friends, because they have given freely and I have received gratefully, and amplified their gifts to others. From them and others, I have learned to ask “How can I help?”  to strangers with no distinct quid pro quo other than, we are all in this together.

There is a Peter Matthiessen quote I use all too often.

“Soon the child’s clear eye is clouded over by ideas and opinions, preconceptions, and abstractions. … Not until years later does an instinct come that a vital sense of mystery has been withdrawn.

The sun glints through the pines and the heart is pierced in a moment of beauty and strange pain, like a memory of paradise.

After that day, we become seekers.”

I return to it regularly for two reasons. As a parent to two young kids I get to see through their clear eye every day. Also, it helps me reflect on how in the last few years I, too, have become a seeker again. Much of that is down to social, virtual friends who have let me into their trust.

gapingvoid1And what of Hugh MacLeod? Well, I have yet to meet him so, for now, one of his limited edition prints above the toilet will have to suffice.

Still full of (shit) ideas,

This blog post first appeared on the ←This Much We Know.→ blog.

Here’s How Change Agents Of The World Unite

As we begin 2014, let’s start at the end.

Change Agents navigate the choppy waters and uneven terrain toward the future of work. They invite you along for the journey – as guides, as co-conspirators, and treasure seekers.

They are in the vanguard. This puts them ahead of the pack. It means they are ready. It also makes them vulnerable. There are bruises, and battles, yet Change Agents still ask:

How can I help?

The currency of social business is a deep understanding of emergent themes and practices in culture, technology, organization design, and the impacts on, and motivations of, individuals. Change Agents are rich in life and learning.

Change Agents are in the flow. They believe in networks and net work. They trust. But flow without hustle is mere meandering. Hustle is a willingness to connect with others and (co)create a vision of a better tomorrow. Change Agents say

“I am part of the solution. I can help. Let’s talk / work.”

Change Agents work out loud. They do not have all the answers. They believe ‘share’ is the new ‘save.’

Mostly, Change Agents are curious. Curiosity is the kick-start, the prerequisite. It is the muscle that helps us manage deep, continuous, uneven change.

Curious? Welcome to Change Agents Worldwide. [Oh, you are already here! Excellent.]

This post was originally posted on the ←This Much We Know→ blog.

Incent to Share

Photo by Eric Ziegler

Your company doesn’t share information.

There are silos in your organization.

Each silo is not interested in helping the other silos.

Enterprise Social tools are integrated into business tools

Enterprise Social tools are still not being used.

Why is it not working?

Culture culture culture.

Technology is not what wins the battle, change and culture, that’s what’s needed .

Find the incentives for people to share.

from Eric Ziegler’s http://zag.zig.us blog http://zag.zig.us/2013/11/incent-to-share.html

Classifying a Community

Photo by Eric Ziegler

Defining categories of communities can be done in many many different ways: e.g.  by size (small, medium, large, humongous), types of people in the community (internal employees vs. external clients vs both), etc.

There are so many different types of communities that to be honest, it can scare away even the hardiest of requester for a new community. Last week I talked about the first step that must happen with requesting community managers, setting expectations.  Inside that post, I mentioned that some well intended requests come without knowing much about what a community could do for them.  So to help them understand what is available, I have often used the following examples to help the types of communities they could build

  1. Pushy Community – Not much of a community, but still there is the need for them in enterprises (hopefully rarely).   Success is defined as people reading the information)
  2. Interactive Pushy Community – This is the first real level of a community, where the push of information is accompanied with the ability to like, rate, and comment with the posts.  The community can’t post new messages, but they can interact with what is posted, allowing them to engage with the content and the content creators.  Success is defined as people read the information and interact and engage with the content. 
  3. Interactive Community – The community is built so that the community members interact with each other, collaborating on documents, asking questions, getting answers, and sharing information with each other.  Sometimes email is used to get the community re-engaged or to get the word out on the most important of information.  The success of the community is defined by people almost fully interacting and engaging in the community and occasionally relying on tools outside the community to interact with each other. 
  4. Collaborative Community – The community is built so that the community members interact solely using the collaborative tools available, collaborating  interacting, engaging with each other within the community. Success for this community is when the community members use the tools available to exclusively collaborate with each other and do not use external tools to collaborate.  (e.g. no email).
  5. Inter Collaborative Community – The community is built much the same way as the collaborative community, but instead of just collaborating within the community, the community members collaborate inside the community and with other communities and groups.  This community knows they are successful when each of the community members are always using collaborative tools in their day to day interactions.
You can classify communities how ever you would like.  In the above examples, I have laid out some examples of types of communities and how the communities would work, with the hope that when I describe these to an unknowing new community manager, they can pick a type and drive their community to success. 
How would you classify communities to a new community manager?  Would you use the same descriptions or would you describe them differently?  If you used the above example, would you add or subtract from the list?  For each of the above types of communities, what would you say make these communities successful? 

from Eric Ziegler’s http://zag.zig.us blog http://zag.zig.us/2013/11/classifying-community.html

Setting Expectations

 

Photo by Sarah Ziegler

A friend and I were recently talking about adoption. Specifically we were talking about the adoption of tools that help build enterprise communities. One idea we discussed that I haven’t read that much about is:

        Setting expectations.

While I know this idea is not new, I have not heard much about the use of setting expectations for Enterprise 2.0 or Social Business or adopting enterprise social networks. For example, as a people manager, if you have read it once, you have read a million times. To help guide your employees to ensure they know what to do, you need to set expectations with your employees. If you don’t the manager is at a higher risk of not getting the best performance out of each employee.  This is an oldie but goody. But why don’t we use this same idea in the enterprise for adopting enterprise social tools?

I find that for some people, they just want to create a community because their peer has one (the me too syndrome).  Others have good intentions but don’t know where to even start to build a vibrant community. In both situations, neither have defined what expectations they have for their community. In both situations, instead of just allowing them to create the community and have it fail, the requester needs to clearly understand their goals so they can use the technology to meet their goals.

So, step 1: get the requester to define their hopes and dreams for the community they want to build.  Have them define how do they see the community working. Have them, articulate what their goals are for the community.  Work with them to design how the community will work. The key to the success, is to get them to set their own expectations for the community and then have them work to have their community meet that expectation.

While setting expectations are great for the community, one of the keys to ensuring the community is as vibrant as desired, the community manager must communicate what expectations they have for the community to the community. In addition, as the community grows, the community manager must influence the community to meet those expectations, while being willing to reset their expectations and adapt to how the community grows.

Setting expectations are crucial, being influential and flexible is equally important.  But then again, isn’t that the recipe for success in almost all situations?

from Eric Ziegler’s http://zag.zig.us blog http://zag.zig.us/2013/11/setting-expectations.html