Category: Adoption
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A great deal of attention in enterprise social networking has gone into ‘driving adoption’. A focus on adoption can distract organisations from the real challenge of any business activity, creating value in fulfilment of the organisation’s strategy. Adoption is an intermediate goal Adoption is a means to an end. Adoption is a tool of value creation.…
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“I read your bio and watched your video about rebels,” the CEO said to me yesterday during our first meeting. “I just want to let you know that we squash that kind of person around here.” What an interesting introduction to a company hiring me to facilitate their growth strategy planning. Like all good change…
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[This is a bit of an insider post. New blog readers, please bear with me.] Here’s a question: When did you first fall in love with Luis Suarez? For me, it was sometime in 2006 or 2007. I first wrote about him on my blog in 2007 after he unpacked a 7-part analysis of the…
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“I’ll tell you what’s wrong with it… It’s dead!” So, which is it dead or not dead? There is so much confusion in the market about what “Social Business” is, it might as well be a dead parrot (too). And there is no shortage of people who come at this conversation with a perspective…