A More Sensible, Sophisticated Look at Adoption

Wherever we look, organizations are still challenged with adoption of new technologies, social platforms in particular.  In our first white paper, Joachim Stroh, expands on a the traditional understanding of technology  adoption by introducing two new constructs: adaptation and exaptation.

Adaptation: making people aware of increasingly volatile and disruptive business environments,  i.e., unless concrete measures are taken to adapt, the very survival of the business unit or organization could be at stake.

Exaptation: allows people to tinker with the new product, technology, or process to incite new and unexpected uses.

Take a look at this refreshing new approach to an age-old challenge.  Let us know what would work for you.  Download the white paper here.

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