GRUNDFOS Holding A/S: a Social Success

Grundfos_-_Bjerringbro

Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology.   (source: LinkedIn).  This privately held leading manufacturer recognized that social was the catalyst to embed its values throughout the company and provide innovative solutions for its clients.

Values:

“We sum up our values with the words: BE responsible>THINK ahead>INNOVATE. It is our responsibility, our foresight and our focus on creating ground-breaking solutions and ideas that have made us one of the world’s leading pump manufacturers.”  Source: (LinkedIn)

Change Agent Martin Risgaard presented this story at the Microsoft Next (CIO Conference) in Aarhus and Copenhagen this week. His story described how Grundfos launched an enterprise social network on Yammer and how this network grew from less than 10 people to almost 6000 in less than 18 months. Uncontrolled, viral growth is not that uncommon when it comes to social tools within the enterprise, but stories on how this is harnessed and made productive are fewer and far between. Martin’s presentation focuses on some of the main lessons that Grundfos has learned during this initial period that can serve as inspiration for others.

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