WIIFM on Working Socially?

Let’s be honest: change bites!  Most people do not like change.  Change brings uncertainty, a loss of security and control, a fleeting feeling of helplessness, and even panic.  Helping large organizations embrace disruptive change is a tall order.  What’s needed are roadmaps, play books, guidance, intelligence, patience, and a little inspiration.  But, change can be positive.  And, guess what?  If done correctly, it can be painless and enjoyable especially when you’re working with social software.

To that end, Change Agents Worldwide offers a variety of services to help companies make this transition.  We do it in a unique, network-based, new economy model.  Today, we’re announcing our first group project.  We partnered to help Salesforce’s Chatter team explain the “WIIFM” (What’s In It For Me?) of working socially on an enterprise social network.  So many of us are used to the benefits of working socially, but it’s still a foreign concept to much of the working world.  Part of our charter is to enlighten employees on the benefits of working in a new way.  Adoption is still an issue for most social collaboration vendors, and as Change Agents, we want to fix that.  We are experts in this, and we believe an understanding of social networks is core to the future of business.

Take a look at the creative tools we helped create for the Chatter team under the tutelage of the fabulous Maria Ogneva.  Maria is one of the most knowledgeable social collaboration professionals in the business.  We worked very closely with Maria and our amazing creative and brilliant friends at The Tremendousness Collective to create this animated video and accompanying infographic.  Also, a hat tip to our Change Agent Bryce Williams who coined, “Work out Loud.”

Enjoy!

 

 

Download the infographic here:

 

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