Conserve Momentum

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Organisations are full of people who tell you to stop.

We are told to stop:

  • to wait for a meeting
  • to wait for clarity
  • to wait for approval
  • to wait for support
  • to wait for proof
  • to wait for another project
  • to wait for another business unit
  • to assess risks
  • to develop a better message, product, change, etc
  • to gain budget, resources, implementation windows, etc

Don’t stop. Momentum is a critical resource in a time of rapid change.

Change agents need to be more agile than their organisation. You can’t steer if you are not moving. Don’t let the organisational molasses slow you down. You can be sure that your opponents or competitors are not waiting for approval to proceed.

Momentum addresses support, proof and evidence.  Momentum builds clarity, inevitability and alignment.  Momentum surfaces and addresses risks. Momentum gets things done.

Waiting achieves none of these things.

Conserve momentum. Momentum will conserve you

Simon Terry  @simongterry

This post was first posted at

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