Catherine Shinners

Title: Principal and Change Agent

Company: Merced Group

Geography: Palo Alto, California.

Bio: Catherine helps companies bring high impact collaboration and digital workplace capacities to their organizations, business processes and culture to generate new value, advance workforce engagement and productivity and deepen customer relationships. Her specialities are social communities and holistic digital change efforts in organizations.

Catherine has helped clients in the technology, finance, and bio-tech industries as well as major non-governmental organizations (NGOs). These companies seek to drive new capabilities such as Agile or enterprise data science into their organization, or empower their global workforce to innovate and accelerate their work processes through more digital and collaborate ways of working. Through her work, Catherine builds digital workplace skills and capacities, accelerate organizational change and learning, and integrate social collaboration technologies effectively into work practice.

Whether clients are launching a large-scale digital transformation initiative or need to assess and tune-up earlier efforts, her methods and approaches help clarify strategic business needs, creates an understanding of cultural considerations, engages and aligns leadership, and designs relevant frameworks for change. Catherine designs and implements adaptive engagement and adoption programs that bring transformative and collaborative modalities, including social communities, to business processes and workforce practice.

Catherine speaks, blogs and writes about social business and digital transformation and is a faculty member of Columbia University’s Information and Knowledge Strategy Master’s program. She is also a founding member of the learning and practitioner network of global professionals, Change Agents Worldwide. Catherine has held senior director positions in product management, marketing, and business development at leading technology companies developing new products and lines of business in the enterprise software market particularly for the financial services and telecommunications industries.

Practice Areas:

  • Communities and community management
  • Enterprise social collaboration – strategy, implementation
  • Future of Work skills and capacity building
  • Digital transformation change programs
  • Communications




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